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Why Buy a SubZero Refrigerator? More Than a Review…

Written by Appliance Dude | July 6th, 2010

A customer from Fairfield County visited our appliance store today and was torn between buying a SubZero 48″ refrigerator or going with a lower-priced built in from the likes of KitchenAid, Monogram or a Thermador. Her friends had recommended the SubZero but she couldn’t get comfortable with the price difference. Her position was, “It’s just a refrigerator, I mean all it’s doing is keeping my food cold. How different can a SubZero be that can justify it’s price?”

A few years ago, the answer to this query was that SubZero A) was the originator of the concept of built-in refrigeration so they have set the standard that everyone is trying to catch up to B) no one offers two compressors except for SubZero and this feature is well worth the upcharge.

Those two answers still apply, but since SubZero introduced their Built-in series a few years ago, they have clearly distanced themselves from lower-priced competitors as they have introduced a fridge-full of features to firmly cement themselves as the premium brand in food preservation.

Here are a few things Sub Zero has added to their built-in series:

Advanced Walter Filtration
– using carbon filters, the system removes viruses, bacteria and chemical pollutants from water.

Antibacterial Air Filter
– SubZero has developed a cleaning system to prolong food storage. The filter is located in the back of the wall of the refrigerator compartment. This system scrubs the air of mold, bacteria, viruses and other contaminants too small for conventional filters.

Sub-Zero has built in a host of other features as well – new flush inset design akin to their SubZero 700 series, new Max-ice feature which torques up ice production by 40% over a 24 hour period, touch sense technology on a revised control panel, new brighter and whiter lighting, and more space due to a reconfigured door.

Back to my customer…I went through about half this list and she decided to go with the SubZero. : )

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