Will Thermador, Wolf, Sub-Zero and Monogram Rebates Continue?
I’m getting asked this question alot lately.
The Wolf SubZero, Viking and Monogram promotions end on September 30. Thermador’s ends on December 31. So time is ticking to take advantage of some very rich promotions that are typically never offered in the world of high-end appliances. Customers keep asking whether the rebate programs are going to be extended and at this point, no one is saying. The programs have definitely goosed sales in the high-end space this year (which was necessary because of the collapse of high-end appliance sales in 2009), so they met their goal. However, with sales up, I don’t know if the manufacturers will be willing to take continued hits to their profit margins and give all of this money out in order to increase sales volume. What I do know is that the economy is far from stable and the housing market continues to be a black hole. My bet is that the promotions are extended to the end of the year (an additional 3 months) and then the manufacturers will take an overall pulse of the economy as well as to their own financial positions and then make a decision about 2011.
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