Viking D3 Series – My Initial Thoughts
I signed up for the Viking D3 series today. Appliance should be on display 2nd week of Sept.
I have high expectations for this line because it fills an under-served space in the world
of major appliances. Think about the space between a GE Cafe package and Monogram/Thermador.
It’s a space the Electrolux’ Icon line was supposed to own, but unfortunately that brand hasn’t been able to
get out of its own way in 8 years.
So you go to D3 and its high $2000’s gas range (after rebate) if you want to opt for something pricier than the $2400 Cafe range, but don’t want to involve yourself with a $4k+ pro gas range.
From what I understand the first two iterations of the Viking Designer series were duds. I’m of the mind that Viking has learned from their past errors and that this line is going to be slamming. Actually, I’ll grab a quote from Viking’s D3 micro site which proves that they did a lot of listening when it came to re-tooling the line. Let’s hear it for “focus groups”!
“The new Viking D3 Series offers a fresh perspective on premium performance – yours. Viking listened to customers, designers, and home chefs. So in addition to all the power and features you’d expect from Viking, the D3 Series offers new options in style.”
I’ll have a product review up soon.
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