Outdoor Grills 2013 – DCS Leading the Way
I had a customer email me yesterday stating that after mulling over about 5 different high-end grills he’s opting to go with a DCS. Not surprising. Since April we’ve sold more DCS grills than any other brand. It seems that DCS is still a name that people can trust in the out door space. And you can’t make light of the pricing…they’re a good thousand or less than their main competition.
Now if they could only parlay some of this outdoor love into their indoor business…
Aside from the price point, why are people running with it? I think it shows really well. Even though we are displaying it on a cart (still patiently waiting for my island display) shoppers can really appreciate the finish and craftsmanship as well as the unique features like the cast stainless grates, sloped racks and grease management system. If you open the door, handle the grated, tap the burners, play with the knobs, you’ll see you are dealing with the utmost quality. Sure, the free side burner is nice but the promo isn’t selling this product. The product is.
Posted in: DCS,
Tagged with: dcs 36 grill, dcs 48 grill, dcs bgb36bqarn, dcs bgb48bqarn, dcs grill, dcs outdoor kitchen
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