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SubZero and Wolf Appliances: New Stuff!

Written by Appliance Dude | June 20th, 2013

Fresh out of a meeting with the Wolf-SubZero crew today. Man, they are just pressing forward with new product, full throttle. Exciting time to be a dealer, so many new, industry-bending things coming soon.

Check out what their leader, Jim Bakke (founder’s grandson, hell yes we love family businesses!)

“During the last several years, our company has invested resources into the research and development of products that build on what we’ve successfully brought to market in the past,” said Jim Bakke, president and CEO of Sub-Zero and Wolf. “We didn’t let the recession stop us – quite the opposite, in fact. We wanted our brands to be ready for the turnaround, and to deliver more integration and more exciting features that wow consumers and the design community alike.”

So the turnaround is here, and products are starting to roll. We saw the reworked gas range a few months ago, next up is the simply fly next generation of integrated refrigeration which will replace most of what we know today as the 700-series.
This is where you go if you want a sleek, flush, CLEAN look. And here’s the rub – one of the prominent features that separated the Bi-series and the integrated series – no air/water filters – will no longer be a difference as they are adding them to the integrated series.


Posted in: Sub-Zero, Wolf,

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