Where the Appliance Dude at Curto’s in Westchester County NY welcomes the release of the new DCS ranges
Praise be to whomever…DCS has finally released a new version of their venerable indoor ranges. As a big DCS fan I have suffered for the past 4 years trying to sell a DCS product that (to me) suffered from an inherent design flaw – an ugly handle and toekick. Could a handle and toe kick really matter that much? In this case I resoundingly say YES, especially if you were thinking of piecing together an entire DCS suite – the large squared off handle looked atrocious on their refrigerator and dishwasher, so the end result was that we would simply sell the DCS range as a “onesie” piece in a kitchen with other appliance brands.
While I laud the DCS design team for trying to be different when they initially designed the squared-off handle instead of just offering another “me-too” pro range, I think it back-fired b/c the range became too polarizing to consumers.
So thankfully they listened to their dealer base and have decided to offer the same range but with a different handle, toe kick and different knobs (a bit shinier).
(newer handle on top)
This is a great move from DCS and one that will definitely push sales northward as the new handle looks fantastic on the ancillary appliances so you will see more fridges and dw’s sold to complete a DCS kitchen.
What can I say?
Two years straight and DCS outdoor grills have beaten the pants off of all of the other high-end grill brands here at Curto’s. Actually it even outsold Weber this year.
This customer in Scarsdale NY was kind enough to share some pictures of her completed outdoor kitchen. Real simple and effective in design. She was a very, very educated consumer (actually popped in on Opening Day at the new showroom back in May) and came loaded with a bunch of questions as well as insights she had developed after performing a tremendous amount of research on outdoor grills.
She was set on DCS. No ifs, ands or buts about it. And I think her tale is one that those who are shopping for better grills can learn from. Her feeling was that when you added everything up – price, performance, reputation, service history, construct…she didn’t see how anything could surpass DCS at this point. I agree.
We compared welding, seams, the way the hoods opened and closed as well as the hood weight (which was important to her as a female). And as a native southerner with a penchant for outdoor cooking especially with tangy marinades and such, the DCS grease management system was a no-brainer in order to minimize flare-ups.
I did start to receive some chatter about Lynx Sedona in the latter portion of the grill season (I did not display it this year, instead opting for the Lynx Professional series) and I think Sedona certainly has merit especially as a lower priced alternative to the premium grill market, but it is not an apples to apples comparison to the DCS grill (the Lynx Professional would be the proper analog to the DCS grill).
Enjoy the pics and I’ll be back with more thoughts on the DCS BGB36BQar grill as well as it’s 48″ brethren.
We are neck deep in outdoor grill season in the Northeast (funny how it got off to a late start again this year) and it is amazing to watch DCS (for the second year in a row) pull a Secretariat and blow past the competition in sales. Granted we have a beautiful DCS built-in display in our entranceway but it is far more involved than that because we also have Alfresco on display in the same area.
I think folks are just doing their research, coming to our showroom, touching and playing with the assortment of grills and then when looking at the numbers, the DCS simply makes the most sense. It’s the old cost/benefit analysis – why spend in the low $4000’s for the Lynx, Alfresco or other brands (for a 36″) when you can save $700-$1000 and get what many perceive to be a superior grill in the DCS?
I’ll state it time and time again – no one can touch DCS when it comes to their sloped grates which pretty much minimize the bane of any griller – flareups. Why other brands haven’t aped this design can only lead me to believe that DCS has patented it b/c it is far superior to what the other brands are offering grate-wise.
Now we have put a 42″ Alfresco grill in a built-in display right next to the DCS one, so I’m curious to see how its sales will be over the next 2 weeks as the season works up to a fevered pitch. Is it the product placement in the showroom? Is it the price? The feature set? Let the consumer decide…
After reading Part 1 of my DCS range review, many folks have asked
“where’s parts 2 and 3?”
Well, after I looked into it I realized that I had never made them. Until now…here’s part 2. Kind of focused on the looks/aesthetics…Part 3 will offer more on functionality.
How are things out in Cali? Errr, I mean in Kiwi-land? Wait, I know you’re somewhere out in the Pacific Rim…
Anyway, I am writing to make a few suggestions on how you may be able to improve your product thus goose sales a bit northward. Hopefully I won’t come across as a pompous know-it-all whose appliance pedigree is siting behind a computer all day shooting barely profitable prices at people.
I write to you as not only a valued dealer of your product but also as an admirer of your heritage as a premium cooking appliance company. I come to you with knowledge culled from talking to countless shoppers. Their word is gold. I am only a messenger.
Considering your reputation, product quality/performance and the relatively low pricing you offer in the high end, I don’t know why I’m not selling more of your product. I mean, let’s look at what you offer:
I had a customer email me yesterday stating that after mulling over about 5 different high-end grills he’s opting to go with a DCS. Not surprising. Since April we’ve sold more DCS grills than any other brand. It seems that DCS is still a name that people can trust in the out door space. And you can’t make light of the pricing…they’re a good thousand or less than their main competition.
Now if they could only parlay some of this outdoor love into their indoor business…
Aside from the price point, why are people running with it? I think it shows really well. Even though we are displaying it on a cart (still patiently waiting for my island display) shoppers can really appreciate the finish and craftsmanship as well as the unique features like the cast stainless grates, sloped racks and grease management system. If you open the door, handle the grated, tap the burners, play with the knobs, you’ll see you are dealing with the utmost quality. Sure, the free side burner is nice but the promo isn’t selling this product. The product is.
Heading into NYC to talk turkey with Surjit Kalsi from Capital Range Corp.
Man is a legend in this business. Had his hands involved with the Garland stove, the original Viking range, creator of DCS and Capital. I hear he can levitate as well.
Lots of info coming down the pike…stay tuned!
Update: DCS has launched a new grill series for 2015.
Check out the reviews here:
After we were finished taping we had almost 25 minutes of footage on hand.
25 mins? Holy shizzle, the Appliance Dude can rap when it comes to grills.
We edited down to 10 minutes and I’ll have a part 2 which brings up a few other points about the DCS grills.
All in all – DCS is the patriarch of outdoor pro grills. Your money is well spent here.
PS – YouTube’s kicks the Sh&% out of the video quality during the upload. To watch in HD just toggle the little switch on the bottom of the video window.
Outdoor kitchen inquiries are starting to build. Oh, I’m not talking just a simple Weber grill stuck in a corner of your outdoor space. I’m talking full-on kitchens: grills, outdoor fridges, warming drawers, kegerators, ice makers, etc etc etc.
What am I selling this year? For the full suite of outdoor kitchens we’ll probably move a decent amount of Lynx and DCS equipment as they have the most comprehensive outdoor lineup. I’m sure there will be a fair amount of Wolf grills (which I currently own) as well. This will be the first full season with Viking outdoor, so we’ll have to see if there is movement on that line. It’s hard to tell with the new owners rocking the Viking ship so hard in their initial stages of ownership, so I don’t know what availability will look like.