This kitchen in Briarcliff Manor in Westchester County NY was delivered by Curto’s earlier this year and it begs to be discussed.
Why? Because it bucks the (lazy) trend that I have seen afflict the luxury appliance business in the past 5 years or so. The owner decided to pursue an alla carte strategy when it came to selecting his appliances instead of just doing a package deal in one brand. Why are the vast majority packaging under one brand? Rebates! (and to a lesser extent the ability to precisely match handles and grains in stainless steel).
It’s much easier for the salesperson and the consumer to work a one brand package, and yes you will potentially save more due to the instant cash back or free dw or ventilation product that ma be coming your way. However there is an appeal to rocking an alla carte package, a certain sense of daring and adventure as you buck an industry trend…it also allows you to shop for best of breed in each category which you can’t attain under one brand.
If you really want to save a dime (or two) and still get a fridge with a ton of storage capacity and that also looks cool, I would consider the Frigidaire / Electrolux twins. These are a pair of all fridge/all freezer that ideally are conjoined with a trim kit and made to look like one big-ass 64″ fridge. The cool thing is that Electrolux offers them in 3 flavors. First you have the Frigidaire version FPRH19D7LF:
Then you have practically the same fridge under the Electrolux badge, with a nearly $700 upcharge.
Stepping up you go to Icon which is considered their pro offering. Prices now travel north of $2000 each and what you are getting are different handles and badge. Also in the Electrolux models the door bins are adjustable.
We don’t sell a ton of these but folks who purchase are always singing the twin’s praises after owning them for quite a bit. What’s not to love? Reputable company, solid construct, designer look without their price tag.
Frigidaire 32″ All Refrigerator. Buy the connect kit and merge with a 32″ all freezer!
This is one line of appliances that has befuddled me for years.
Are you in? Are you out? Are you high end? Are you middle class on steroids?
Where’s Kelly Ripa?
It’s shame that there has been so much confusion (and a muddled marketing message) on Icon because they are good products (yes, they work and they look nice) and there is a large breadth of product to choose from. My lil’ snoop at ELX has told me that the company is committed to Icon and there will be a major refresh on the way in 2014.
Good news, now check out the current offerings right here, served up Appliance Dude style…