Archive for the ‘Electrolux’ Category
This is one line of appliances that has befuddled me for years.
Are you in? Are you out? Are you high end? Are you middle class on steroids?
Where’s Kelly Ripa?
It’s shame that there has been so much confusion (and a muddled marketing message) on Icon because they are good products (yes, they work and they look nice) and there is a large breadth of product to choose from. My lil’ snoop at ELX has told me that the company is committed to Icon and there will be a major refresh on the way in 2014.
Good news, now check out the current offerings right here, served up Appliance Dude style…
First it was September 2011.
Then it was October.
Calendar turns to 2012.
Then it was April.
Then it was mid-May.
Now it’s July and I’m being told “soon…soon”.
This is starting to become the “Smile” of appliances.
Ok, here we go now…much as I did last fall, I took a short vid of my Electrolux salesman talking
about the new french door fridges which are about to come out. Yes, that is the truth…they are on the verge of coming out – I’ve been told they will be in dealer showrooms next month.
In this clip you will see the standard depth 28 cu ft with NO ice/water in the door. The fridge is loaded with
features – LED lighting, soft close doors, glass spill-proof shelves….quite frankly it is a beautiful fridge…let’s just hope it works!
PS – the sounds cuts out somewhere in the middle of the clip but comes on again shortly thereafter.
Sound is overrated anyway…it’s all in the pics!
A few weeks ago I cut a post detailing the incredible value to be had in the Electrolux steam washers and dryers since they cut prices in early Jan.
While breaking down the differences between the top of the line “70″ series and the step down “60″ series I forgot to mention one key difference.
Sit back and enjoy…
UPDATE – March 4 2012
OK here is what Electrolux has handed off to me.
1 – new fridges will be available around mid-March. (I will be seeing them (again) next Friday at my regional appliance buying show so I will take some
more pics and vids and try to get some more info from Elux).
2 – Here are some skus, I should have product info on www.curtos.com at the beginning of this week.
Counter Depth Wave touch Models: ( I have a video of one of these below)
EW23BC85 – dispenser model
EW23BC80 – non dispenser
Counter Depth IQ Touch Models:
EI23BC65 – dispenser
EI23BC60 – non-dispenser
Ei23BC35 – dispenser
Ei23BS35 – dispenser
Standard Depth Wave Touch Models
EW28BS85 – dispenser
Standard Depth IQ Touch Models
EI28BS65 – dispenser
EI28BS60 – non – dispenser
Ei28BS35 – dispenser
The only current model staying in the lineup is the EI27BS26 (dispenser) and Ei27BS16 (non dispenser)
These are staying b/c the icemaker was untouched by the rash of problems that hit Electrolux in the first generation of the
The new fridges should be out next month…fingers crossed!
They look great, here’s to Electrolux getting this right….
Actual video clips of the EW23BC85KS. Shot in September 2011.
Electrolux dropped prices on some of their top washers and dryers on January 1 (yes these include steam models) and I feel like it’s time to pounce on one particular model which is screaming VALUE + PERFORMANCE!!!!
The “60″ models bring alot to the table, actually they almost completely replicate what the top of the line 70 series bring forth. Check out the vid…
PS – One thing I did not mention in the video, as far as differences are concerned, is that the “60″ models use IQ Touch and the “70″ series uses Wave Touch. Not a big deal, video to come re: those differences as well.
2012 rolls in and Electrolux decides to get all funky with their laundry prices.
Prices have been cut about $200 on every model.
This is huge.
Electrolux had always priced themselves above the competition, and in some cases WAY above them.
First they had that UMRP thing (the policy which mandates that dealers can’t sell below a certain Electrolux-set price) which inflated prices to begin with. Then you had Elx’s mindset that since they were bringing more to the table – larger capacity, steam in the washer and the dryer, more cycles including the 14 min wash/15 min dry and the 2nd floor guarantee, why the hell not price yourselves at a premium?
When Electrolux ran a rebate, my sales would spike. When the rebates expired, sales would plummet. I think alot of people just couldn’t justify spending $400-$500 more apiece on a washer and dryer when they could just rock a Whirlpool Duet or Maytag and know they were going to get a quality machine for much less.
Electrolux got smart, the prices have been chopped and I expect the laundry line to start rocking now. It’s closer to the comps and is still bringing more to the table from a feature-set. And who knows, they may even tag them with a rebate which would then make these absolutely NO-BRAINERS.
BOTTOM LINE – You can diss ELX for their refrigerators all you want but they have ALWAYS gotten laundry right. Hell, I own a pair so I should know!!!
If you were hoping to scoop one of the new Electrolux French Door refrigerators that I gushed about back in September, I bring you the unfortunate tidings that you’ll be waiting much longer. Latest news out of the Electrolux camp is that these fridges won’t see the light of day until April 2012.
What a bummer! Since I had pretty much written Elux fridges off only to have my opinion reversed by the straight-on sexiness of their new fridges, you can imagine my dismay to hear that the new products have been delayed into 2Q 2012.
I guess Electrolux is playing it conservative and saying to themselves, “hey we need to get this right which only makes sense
considering how the previous generation of dispenser models bombed out.
So we wait….here’s a sneak peek I shot in September on one of the new fridges. Hardcore New York accent courtesy of Anthony.
The revolution will be televised.
Just as I was waxing about the new Electrolux French door fridges I recently saw at our buying show (and heralding their imminent release) I received the news that they were being delayed until the beginning of 2012. Of course my first question to my Elux rep was “So what went wrong this time?”. I was told that there aren’t any problems, they just decided to slow the launch, ensure perfection, and roll these fridges out in the 1Q of 2012. I can’t blame them for wanting to get things right after being blasted for the last two years about all of their problems, but why did you have to excite me at the show?! In any case, if there is any further change to the release date I will post the details here.