In this clip you will see the standard depth 28 cu ft with NO ice/water in the door. The fridge is loaded with
features – LED lighting, soft close doors, glass spill-proof shelves….quite frankly it is a beautiful fridge…let’s just hope it works!

PS – the sounds cuts out somewhere in the middle of the clip but comes on again shortly thereafter.
Sound is overrated anyway…it’s all in the pics!

Sit back and enjoy…

2 – Here are some skus, I should have product info on www.curtos.com at the beginning of this week.

Counter Depth Wave touch Models: ( I have a video of one of these below)
EW23BC85 – dispenser model
EW23BC80 – non dispenser

Counter Depth IQ Touch Models:
EI23BC65 – dispenser
EI23BC60 – non-dispenser
Ei23BC35 – dispenser
Ei23BS35 – dispenser

Standard Depth Wave Touch Models
EW28BS85 – dispenser

Standard Depth IQ Touch Models
EI28BS65 – dispenser
EI28BS60 – non – dispenser
Ei28BS35 – dispenser

The only current model staying in the lineup is the EI27BS26 (dispenser) and Ei27BS16 (non dispenser)
These are staying b/c the icemaker was untouched by the rash of problems that hit Electrolux in the first generation of the
fridges.

The new fridges should be out next month…fingers crossed!
They look great, here’s to Electrolux getting this right….

Actual video clips of the EW23BC85KS. Shot in September 2011.

PS – One thing I did not mention in the video, as far as differences are concerned, is that the “60″ models use IQ Touch and the “70″ series uses Wave Touch. Not a big deal, video to come re: those differences as well.

2012 rolls in and Electrolux decides to get all funky with their laundry prices.
Prices have been cut about $200 on every model.
This is huge.

Electrolux had always priced themselves above the competition, and in some cases WAY above them.
First they had that UMRP thing (the policy which mandates that dealers can’t sell below a certain Electrolux-set price) which inflated prices to begin with. Then you had Elx’s mindset that since they were bringing more to the table – larger capacity, steam in the washer and the dryer, more cycles including the 14 min wash/15 min dry and the 2nd floor guarantee, why the hell not price yourselves at a premium?

Here is the Electrolux Washer/Dryer Pair That We Own. Sexy, huh?

When Electrolux ran a rebate, my sales would spike. When the rebates expired, sales would plummet. I think alot of people just couldn’t justify spending $400-$500 more apiece on a washer and dryer when they could just rock a Whirlpool Duet or Maytag and know they were going to get a quality machine for much less.

Electrolux got smart, the prices have been chopped and I expect the laundry line to start rocking now. It’s closer to the comps and is still bringing more to the table from a feature-set. And who knows, they may even tag them with a rebate which would then make these absolutely NO-BRAINERS.

BOTTOM LINE – You can diss ELX for their refrigerators all you want but they have ALWAYS gotten laundry right. Hell, I own a pair so I should know!!!

What a bummer! Since I had pretty much written Elux fridges off only to have my opinion reversed by the straight-on sexiness of their new fridges, you can imagine my dismay to hear that the new products have been delayed into 2Q 2012.

I guess Electrolux is playing it conservative and saying to themselves, “hey we need to get this right which only makes sense
considering how the previous generation of dispenser models bombed out.

So we wait….here’s a sneak peek I shot in September on one of the new fridges. Hardcore New York accent courtesy of Anthony.

Note: Episode 1 of Curto’s Appliance Show where I get a little more granular on this fridge can be found below.
The lighting is weak and I look like I am half asleep but bear with me folks, the info is good!

It’s no secret that Electrolux’ first generation of French Door Refrigerators with dispensers turned out to be bombs due to issues with their ice maker.
To this point I am still swapping out fridges (2 last week!) from customers who purchased these fridges as far back as 2 years ago.

End result – I swore to my Electrolux rep that I would never put another external dispensing Electrolux model on my showroom floor again. Ever!

However after attending my Fall buying show, I have once again drank from the well of Electrolux kool-aid and decided to put their new 23cu ft French Door Fridge (with dispenser)
on the showroom floor. Call me an idiot, but I was thoroughly impressed by not only the refrigerator but by Electrolux’ confidence that this fridge will make everyone forget the disaster of their Version 1.0 french door refrigeration.

The new fridges are sleek, sexy and stripped of all traces of what caused the problems in version 1.0. I’m confident they have it right this time.
And if they don’t, I will be parking my display model on my rep’s front lawn!

Call Me a Dummy, But I'm Taking the Plunge Again on Electrolux French Door Refrigeration With External Ice Dispensers!

My intro on the new refrigerators (lighting is weak…working on it!)

The Electrolux sales guy takes us inside the box of the EW23BC85KS….

Buy an Electrolux Icon french door refrigerator and freestanding range, get a free Icon dishwasher.

Guess they’ve been drinking at the same till as the folks from Thermador.

Icon is a line that I just can’t figure out. I’ve always liked it, always thought it brought such tremendous value…I just feel like it’s kind of lost in the wake of Kelly Ripa hawking the regular ELX line.