Archive for the ‘Electrolux’ Category
Electrolux has finally rolled out their new french door counter depth refrigerators without the ice and water on the outside of the door.
What Electrolux did with this fridge was create a clean, stainless look on the outside, and then they moved the control panel to the side of the door(which is pretty unique, as most appliance refrigerator companies will host the control panel in the upper portion of the refrigerator). The models sport all of the features found in the original line of Electroluc french door fridges that were released earlier this year:
– luxury-designed glass shelves
– air and water filters
– ice maker
– LED lighting
– Star-K certification
– Perfect Temp drawer in some models
The biggest advantage of the new Electrolux refrigerators is that without the ice and water in the door, Electrolux was able to move the ice machine out of the main refrigerator area. This in effect has freed up a tremendous amount of space in the fresh food compartment.
The refrigerators have literally just rolled out the door here at Curto’s so it’s early in the game to report on how they are performing in the homes, but customer’s have been very happy with the styling and other appointments. As the refrigerators gain more time in people’s homes, we’ll follow up with a performance report.
All models are available in stainless, black or white and available at Curtos.com:
Electrolux french door refrigerator at Curtos.com
Electrolux french door refrigerator with open door, at Curtos.com
I know I recently posted about the Electrolux Icon E30EW85GPS wall oven, but I had to drop some more love its way. I just had customer from Tenafly, NJ call me up here at Curto’s raving about the Icon wall oven he recently purchased for me. He said his wife loves it so much that she has actually taken a liking to cooking now and has tossed him out of the kitchen, which has in turn allowed him more time to work on his golf game. Great stuff.
Electrolux Icon E30ew85gps double oven featured at Curto's Appliances
The E30EW85GPS offers many functions and aesthetics that other more expensive wall ovens feature. It offers:
– convection system
– 6 smooth glide oven racks
– wave-touch control panel display
– meat probe
– halogen lighting system
– cool touch door
– cobalt blue interior (no functional advantage, but you gotta love the color!)
– Star-K cooking mode
– delay bake
Electrolux recently lowered the UMRP pricing on this piece so now it stands at $3299.
There are comparable ovens on the market selling for $1500-$2000 more than this piece.
If Electrolux can bring other Icon pieces to the level of this oven, then that line will be a serious contender in the
mass premium category populated by GE Monogram, Thermador, KitchenAid Architect, etc. I say that because it seems that Icon
has been lost in the shuffle as Electrolux has placed their marketing muscle behind the Kelly Ripa-sponsored Electrolux line and the new Frigidaire Pro series.
In any case, check this oven out. It’s arguably the most value-laden piece on the market today.
A customer from Rye, NY visited the Curto’s appliance store recently who was interested in redoing their entire kitchen and they were extremely confused about which wall oven to buy. We went through the various iterations – non convection, dual convection, pro handle, designer handles, micro combos, telescopic racking systems, Master Chef controls, meat probes, rotisseries….the list goes on.
When the dust settled, the decision was made to purchase the Electrolux Icon E30EW85GPS 30″ double wall oven. At a UMRP price of $3299 this is an absolute steal when comparing to other pro wall ovens on the marketplace which are typically $2000 more expensive. Look at what you are getting with the Icon oven:
– Convection system (3rd element provides variable speed technology fan)
– Temperature probe (monitors the cooking progress and automatically indicates when the meat is precisely cooked)
– Smooth glide oven racks (these cost over $300 each on one manufacturer’s oven!)
– Wave Touch control panel technology (allows for easy programming)
Electrolux Icon Double Oven E30EW85GPS
And as far as aesthetics go, the oven comes with a thick pro-style handle, interior halogen lighting and cobalt blue interior. Can you say “snazzzy”?
And for those looking at a single wall oven, Electrolux Icon makes the 30″ E30EW75GPS which boasts nearly identical features as the double with one less oven.
Handle on the Electrolux Icon E30EW75EPS
Yes, you can fit a turkey in the Electrolux Icon E30EW75GPS wall oven. Note temperature probe at work as well in this photo.
Great news for those shopping for deals on Electrolux appliances.
Electrolux has responded to the marketplace and has removed UMRP pricing on select models and lowered it on a bunch of others from 8-1-09 until 9-30-09. Main points to note:
Big UMRP Price Cuts on Electrolux Laundry
UMRP has been lifted on non-Energy Star refrigerators including:
Electrolux front loading washers and dryers are now set at UMRP prices ranging from $1099 (EIFLW55HIW white Front Load Washer – IQ-Touch™ Control ) up to $1699 (EWMGD65IMB Blue Gas Steam Dryer – Wave-Touch™ Control)
These are dramatic price cuts. Take advantage of them!
There are two control panel options on Electrolux appliances:
Wave touch control
The Wave touch control is considered the premium step-up choice. The Electrolux Wave-Touch control activates with the touch of a finger offering the most options whether you are using laundry, cooking or refrigeration appliances. The advantage here is that with the hidden control panel, your kitchen won’t be dated by a potentially archaic looking panel years after the purchase. The Wave-touch control commands a price premium of several hundred dollars.
The IQ-Touch control displays all of the controls, all of the time.
The EW23BC70IS french door refrigerator (stainless) is being replaced asap by the EW23BC71IS.
Fridges cost the same and features are identical. The difference is that that the EW23BC71IS is Energy Star certified.
Just been notified that Electrolux Icon dishwashers EDW5505ESS and EDW5505GPS are being removed from UMRP price protection so we’re free to discount away. Call or email us at email@example.com for pricing. They are in limited quantity.
Electrolux Icon - EDW5505ESS
I keep getting peppered with this question as people try to decide between the Electrolux EI23BC55I ($3199) and the EW23BC70IS ($3699) . Basically these refrigerators are identical save for the following:
EI23BC55IS – IQ Touch Controls
EW23BC70iS – WaveTouch Controls – Wine Bottle Holder – 3 drawers in freezer
Electrolux EW23BC70is French Door refrigerator - Curtos.com
In the world of kitchen appliances, one of the best stories of 2009 has been the introduction and stellar sales performance of the Electrolux refrigerator line. Curto’s has sold a ton of these refrigerators and so far there hasn’t been any complaints, problems or bad reviews for any of the Electrolux refrigerators. In particular, the counter depth french door style, introduced a few months ago has been one of the top sellers on Curto’s appliance showroom floor. It seems that consumers are backing away from spending $5000-$9000 on a built-in refrigerator, and instead are opting for the counter depth Electrolux fridge which looks right at home in kitchens boasting other high end appliances. The recent top-seller has been the EW23BC70IS which has a UMRP price os $3699.
Take a ride through one of these Electrolux french door refrigerator models below!
Since the economy crashed last fall, it’s been amazing to watch how consumers appliance preferences have changed. The high-end lines have been displaced by the upper-middle tier. Bad news for Viking et al, good news for KitchenAid, JennAir and especially the new line of Electrolux appliances and the GE Cafe line.
At Curto’s we’ve extensively trained our sales force on both lines, placed the GE Cafe and Electrolux displays back to back in a premium spot in the showroom and maintained the notion ‘let the best line win”.
We just had the GE cafe and Electrolux french door refrigerators added to the displays and it’s been interesting getting customer’s feedback. Here’s what I’ve heard from consumers:
Electrolux French Door Pros
– gorgeous design, interior lighting is “amazing”
– box seems well built
Electrolux French Door Cons
– price tag is a joke ($2899-$3699, set by Electrolux via UMRP policy)
– ice machine takes away valuable space in fridge (good point – why is the ice machine located in the refrigerator?)
GE Cafe French Door Pros
– Nice price! (over $800-1000 less than comparable stainless in Electrolux)
GE Cafe French Door Cons
– Feels “cheaper” in comparison to Electrolux when opening doors and drawers
GE Cafe French Door Refrigerator - Curtos.com
Electrolux Ew23bc70is French Door Refrigerator at Curtos.com