Wow, did the summer go by that quick? (I know it’s not technically over if you are a devotee of the autumnal equinox but with Kindergarten starting this week summer is OVER in our house!)
I was blinded the last few months. We opened the new place quietly on May 5 and any thought of creeping slowly in the new digs flew out the window as we had record months in June and July. What’s going to happen when we actually start publicizing Curto’s Mach 2?
However the rush and thrust of business did not prevent the Appliance Dude from listening and observing. And here’s one major trend that I have spotted since May and I see continuing unabated as we continue to put kitchens together for delivery by year end:
Kitchen Appliance Package deals under one brand are falling by the wayside. That’s right – the brand package deals (which are so incredibly boring to sell) which have been on the table since 2009 are definitely waning in popularity. Folks are willing to give up the free dw (ok maybe not so quick on that one) but they are passing on some of the other promos and putting together what they deem are actually best of breed in each category, or, they are spending more money on the cooking appliances and NOT buying built-in 84″ high fridges and instead are opting for 36″ counter depth units and saving 5-6K in the process. I just had someone come in the other day and buy a Wolf range, Bosch dw, Faber hood, and an Electrolux 36″ fridge and a less expensive fridge for the garage for more storage.
Here’s another example – in this case they splurge on a 36″ SubZero french door which is 9k, but instead of putting the Wolf appliances in the deal, they opt for a Capital range, Faber hood (again) and a mid-priced Bosch dw. Money was left on the table in this deal but the customer justified it b/c they A) wanted independence as far as brands were concerned and B) Felt strongly that their dollar stretched the furthest with Capital cooking appliances.
This was a really fun kitchen to sell. A la carte packages always are because the one-brand deals (which have become so popular in the last few years) are for the lazy salesman! This package takes near best of breed in each category and when added together the customer is presented with an incredible quality + value argument without destroying their wallet.
What can I say about Capital? Well, probably alot more than I’ve done thus far. It seems to be the choice for serious-ass cooks and the beautiful lines and design of the Culinarian series certainly doesn’t hurt.
Appliance Dude introduces the concept behind the appliance cage match, pitting two heralded brands against one another, round by round, product by product, until YOU, the shopper, can make heads or tails as to which direction to go in with your purchase.
July 5 is the day of reckoning folks, so if you’ve been eyeing a Bosch appliance package you must act soon. They have been offering a great deal since January: up to 15% off on an 800 Series appliance package and up to 10% off on a package of 500 series appliances. Hit it!
We are getting many requests for information on the best kitchen appliance packages (especially with VALUE in mind) so I’ve broken
down a few appliance deal options listed by customer/budget type.
Appliance Package Deal # 1 – I Want a Trophy Kitchen
The high-end section of the appliance industry was destroyed in 2009 and it took heavy promotions from the likes of Sub-Zero, Viking, Monogram and more to get shoppers to invest in high-end appliance packages in 2010. While the sales didn’t approach the astronomic levels that the industry saw in 2003-2007, they certainly improved as the collapse of Western Civilization no longer seemed imminent as in the dark days of the fall/winter 2008.
While I expected 2011 to get off to a better start, things are still very sluggish in this segment. The first important note to be aware of if you are shopping for high-end appliance packages is that most of these promotions were recently extended and will last through the end of 2011. This is huge because these rebate programs NEVER existed in the high-end appliance space and I don’t see them being repeated. So if you are in the market for high-end appliances, chances are you will need to act this year. Here is a breakdown of the cutoff dates for the various promotions:
So what is my take on the high-end packages? I am a sucker for the value of GE Monogram and the heritage and performance of Wolf and SubZero. Here are a few packages from these brands that I see selling well and offer great quality as well as value.
Wolf / SubZero Appliance Package – In this package you would receive $1250 in an
instant rebate under the current offer (which may be changing):
– Wolf SRT366 gas rangetop with sealed burners (I am not a fan of griddles or grills on
indoor appliances, they don’t work as well as their outdoor counterparts, the cooking areas aren’t large enough and I believe you can never have enough burners
– Wolf 36″ stainless wall hood
– Wolf S030U/S L-series single wall oven
– Bosch SHX58E15UC dishwasher (hundreds below a comparable Miele!)
– SubZero Bi36 S/S/PH – 36″ SubZero with pro handles, stainless
(NOTE: The SubZero Wolf package is likely to be extended with more money being doled out to consumers. Will have more info when it’s finalized).
GE Monogram Kitchen Appliance Package
– GE Monogram 36″ Dual Fuel Range, 6 burners (keep in mind that the Monogram line will be releasing their all-gas ranges sometime in the first half of 2011. Editor’s note: They’re out!).
– GE Monogram 36″ Cabinet insert (I don’t like Monogram hoods as they are way too bulky, so I opted to use the cabinet insert here)
– GE Monogram Pro 24″ Dishwasher in Stainless
– GE Monogram 42″ ZISP420NXSS pro refrigerator in stainless
Package # 2 – I Want Value!
GE Cafe Appliance Package
On the topic of GE, let’s talk up the GE Cafe line, which continues to knock the socks off of this category. Where can you get a pro looking kitchen for less than $10k? How about for less than $8k? $7K?Then you have to look at GE Cafe. Plus, GE will be offering a $500 rebate on GE Cafe kitchen appliance packages for the first few months of 2011. Try this on for size:
GE Cafe Gas Range – CGS980SEMSS
GE Cafe DIshwasher – CDWT980RSS
GE Cafe OTR Micro/Hood – CVM2072SMSS
GE Cafe French Door Refrigerator – CFCP1NIZSS
Bosch Appliance Package
Another brand to check out in this upper middle-tier is Bosch. They are currently offering up to 15% rebate on Bosch kitchen appliance packages through May 31 2011. This can lead up to some significant dollars back in your pockets. Bosch has been forced to get very aggressive with their kitchen appliance promotions because quite bluntly Electrolux has handed them their proverbial lunch in the last few years when it comes to the sale of kitchen appliances. Now it looks like Bosch has regrouped, put together a compelling offer for consumers, and has the ability to make up ground with Electrolux raising their prices. Message to Bosch: Be nice to consumers and hold your price points!!!! You need to get your kitchen appliances back on the consumer radar screen and 2011 is the time to do it.
This is what the Bosch kitchen appliance package will need to look like in order to qualify for the 10% or 15%:
Appliance Package 10%: Purchase at least (3) 300, 500 or 800 series Bosch appliances
Appliance Package 15%: Purchase at least (3) 800 series Bosch appliances.
What I like about this is that Bosch is only holding you to (3) appliances, so it’s easy to qualify.
Here’s a sample package which I sell the heck out of:
With this package alone at 15% back you would be looking at nearly $700 in your pocket and that’s without selling the products anywhere near their MAP price.
KitchenAid Appliance Package
KitchenAid is a versatile brand. You can go into the high-end stratosphere with their built-in products like the 42″ KBFC42FTS French Door Refrigerator and accompanying pro range, or you can nestle quite comfortably in this middle-upper middle category. Let’s check out a package that would vie with the Ge Cafe, Bosch and Electrolux lines.This time I am going to mix it up and instead of using a range, we’ll do a gas cooktop, double wall oven, French Door fridge and a killer KitchenAid dishwasher. Check this out for around $7000….
KitchenAid KEBS208SSS 30″ Double Wall Oven
Kitchen Aid KUDE40XSS dishwasher
KitchenAid KFCS22EVMS 36″ French Door Refrigerator
In this series I am going to analyze seven different GE Monogram appliance packages that were put together by the Monogram
team. I’ve sold several of these recently, especially for New York City residents looking for new appliances but who are spatially constrained.
Some of the larger appliance packages have been popular in our core market of Westchester County, Connecticut and New Jersey.
GE Monogram Appliance Package #1 – Metro Package
Refrigerator: ZFGB21HZSS – 36″ French Door, freestanding
Dishwasher: ZBD6920PSS – 24″ dishwasher
Hood: ZV830SMSS – 30″ hood
Cooktop: ZGU384NSMSS – 30″ gas cooktop
Oven: ZET938SMSS – 30″ electronic convection oven
MSRP Package Price: $10,999 (not eligible for current Monogram instant rebate program)
Monogram calls this a “elegant, sleek and style-forward package”. I tend to agree. The reason this is so popular in urban markets such as NYC
is that the kitchen appliance footprint isn’t that large. You can even make it smaller by using an 18″ GE dishwasher, thus freeing up 6 more inches of cabinet space. Or, you could pop in a 27″ oven such as a ZEK938SMSS instead of opting for the 30″ single oven. And notice how the refrigerator is smaller than your typical Monogram fridge – the ZFGB21HZSS is counter depth yet doesn’t have the height that a typical Monogram fridge has because the compressor isn’t placed on the top.
And on the design tip – notice how these models feature the thinner handle as opposed to Monogram’s thick pro handle found on their ranges.
Designers seem to lean towards, sleeker, more refined design in NYC appliances. Maybe because the pro handles will look too fat, large and obtuse in a smaller kitchen set up that is so the norm in NYC?
Now we’re going to shift focus to GE. In the last 2 years, it seems all of the noise out of the GE camp has been about their Cafe line of appliances.
No doubt, Cafe has been one of the top success stories in two years of dreariness for the appliance industry. GE Cafe appliances boast pro styling, some pro functionality, and price points that won’t make most consumer pass out. However, lately I am recommending that people consider the GE Profile line as well. For less money than GE Cafe, you can receive many of the same benefits, albeit with a different look.
Let’s take a look at a GE Profile value package in stainless and compare the dollar outlay to GE Cafe.
30″ Gas range – PGS975SEPSS – The range offers convection cooking, deep recessed cooktop for easier cleaning, extra-large oven and a stacked burner which ranges from 18K BTU to 140BTU for a low simmer. It also offers self cleaning, glass touch controls and double coated racks that you can keep in the oven during self cleaning. Retail is $2649 ($300 less than the Cafe FREESTANDING unit).
GE Profile PGS975SEPSS gas range
Dishwasher – PDWT380RSS – If you want to save a few dolllars, GE Profile offers the PDWT380RSS which is also Enery Star qualified , offers the Smart dispense technology, and offers 4 wash cycles. The retail on the PDWT380RSS is $1099. The GE Cafe CDWT980RSS dishwasher is $1449.
So total these up:
GE Profile Range – $2649
GE Profile dishwasher – $1249 (top of the line)
GE Profile French Door fridge – $2699
GE Profile micro/hood – $569
Total – $7166.
Then take $300 off for GE Combo rebate
Total – $6866
Keep in mind we are using retail prices. If you’re actually paying these numbers, you’re getting robbed!