Curto's Appliances – Westchester County NY: 1-800-966-2878

Nothing like getting hit up with info on new appliances, especially when they are wheeled out by Sub-Zero.

Welcome to the concept of refrigeration and freezer columns as done by SubZero…..

What’s the advantage of columns or integrated refrigeration?

It releases you from design and space constraints! FREEDOM…….

The IC-27R refrigerator is a 27″ inch column with 16.2 cu ft of capacity.
Height is 78 9/16.

Spill proof glass shelves, door alarm to alert you if its left ajar and comes in both stainless as well as
a version that accepts panels and pro or classic tubular handle options are available as well.

A 90° door stop is built into the patented hinge

Star-K Kosher certified as Sabbath and holiday-compliant

The IC-27FI all freezer column is nearly identical (16.3 cu ft of capacity) and is E-Star and Kosher certified as well.

The new Sub-Zero integrated columns enable you to pair full-size refrigeration with drawers to customize your clients’ designs in countless new ways.

I’ve been told these units will be in dealer showroom this summer…stay tuned!

New SubZero Refrigerators at Curto's Appliances of Westchester

Ok, I’ve been bum rushed by queries regarding the new SubZero Wolf Appliance savings program.
If you are shopping for a SubZero refrigerator or Wolf appliances, it’s time to get off the fence folks.
Not only hasn’t there been a price increase from 2009, but if you piece together the right SubZero Wolf kitchen appliance package, you will save an additional $2500 in this appliance promotion. Plus, SubZero and Wolf rarely ever extend promotions
of this dollar magnitude, so now is the time to act.

1. Any full size SubZero (excluding 600 series) + Wolf range = $1000 instant savings
or
2. Any full size SubZero (excluding 600 series) + Wolf oven, rangetop or 30″/36″ cooktop = $1000 instant savings

PLUS save $250 each on up to six additional items (excluding microwaves).

SubZero Wolf Appliance Promotion at Curto's

Yes.

However, if you have panels on the 500-series they won’t fit.

Also the 500-series were 83″ tall. The new Bi-Series ships at 84″ in height. However there is a grille accessory that can change the height into 83″. Make sure to ask for this.

…or at least one of the main differences is that Wolf (and SubZero) will test EVERY SINGLE product that rolls out of their factory. That’s right…every one. Tested by a human…for hours. Sometimes as long as 24-48 hours.

So when people complain about prices or about turnaround time, you have to take into consideration that Wolf Appliances and SubZero have separated themselves from the pack (no pun intended) due to their quality control.

I mean, when was the last time you heard about doors or handles falling off of SubZero’s?

The bottom line is that it takes a bit longer to churn out quality, and you won’t find better quality than what they’re producing at the Wolf/SubZero factory in Wisconsin.

Editors Note: Not that Wolf doesn’t have it’s manufacturing glitches. But when it does, they call a mea culpa immediately and get the recall info out asap. That’s service.

Wolf 48\

I can’t say that people have been jumping to drop huge $$’s on built-in refrigerators over the last 9 months. No shocker there.

A far cry from a few years ago, when customers already had their credit cards out when it was time to look at the built-ins. Now, when I bring Curto’s customers from Westchester County, New York City or Fairfield County ’round to the Sub-Zero appliances display, after hearing what the prices are, most people nowadays ask “Why should I spend that much on appliances?”.

Sub-Zero Pro48 Refrigerator available at Curto's Appliances

I think that the Sub-Zero offerings are worth their price, so here is a quick rundown of the top reasons to buy a Sub-Zero refrigerator, especially in the light of their release of the new feature-laden Built-In series.

1. THE BRAND – It’s also the most recognized quality refrigeration brand and still is the strongest statement to make if you are gunning for a high-end kitchen (and looking for home resale value)

2. MADE IN THE USA – Every product that roles out of the factory in Wisconsin is quality checked by a human being and tested for a minimum of 5 hours, some for 24 hours or longer.

3. IMPROVED LIGHTING SCHEME provides brighter, whiter light in fridge, crispers and freezers.

4. DUAL REFRIGERATION provides a shield against odor transfer and a 60-70% humidity level so foods don’t dry out

5. NEW AIR PURIFICATION SYSTEM makes food last longer and eliminates odors, viruses bacteria and ethylene gas

6. FAMILY-OWNED AND OPERATED from 1955 through today

7. GREAT WARRANTY – 2 years parts and labor, 5 years on sealed system, 12-years parts on sealed system.

8. NEW MAX ICE FEATURE increases rate of production by 40%

9. ENERGY EFFICIENCY largest model (PRO48) uses less energy than a 100 Watt bulb

10. EXACT TEMP microprocessor keeps every compartment at +/- 1 degree

As you may have noticed if you have perused curtos.com or other authorized Wolf dealer web sites, you won’t find prices on Wolf cooking appliances (or SubZero refrigerators).

And why are all of these Wolf dealer showrooms and appliance stores quoting the same number?

The days of discount pricing for Wolf appliances seems to be a thing of the past folks.

This is the playing field that Wolf and Sub-Zero (it’s parent company) have created vis a vis their dealer agreements and their implementation of a UMRP policy. UMRP was instituted last fall and creates a floor by which dealers cannot price below. This in effect has eliminated the days (especially in the NYC market) where particularly cash-starved dealers were selling SubZero and Wolf appliances for mere dollars above the their cost. Those days were great for consumers, bad for dealers.

The policy of prohibiting the publishing of prices online is a component of Wolf’s dealer agreement. The net effect that they are looking for with both of these policies is to turn the act of shopping for Wolf and SubZero from a game of who has the lower price, into a process where the decision on which dealer to use is based on service, product knowledge and the dealer’s ability to sell THEIR brand to the consumer.

So if you’re looking to base your decision on who to buy SubZero and Wolf from based on price, you probably won’t make much progress. I would base it on your rapport with the salesperson, the dealer’s track record and amount of years in business, and the dealership’s ability to fluently articulate the benefits of SubZero and Wolf appliances to your particular needs.

Here is a quick rundown on Sub-Zero’s flush inset application on their new-ish Built-in Series of refrigeration:

- Classic stainless steel, framed and overlay units are designed for a 24″ cabinet.

- The new flush inset application is designed to sit flush with surrounding cabinetry at 26 3/16“

- The flush inset cabinet width opening is 2.5″ wider than a unit that is sitting on top of the cabinetry.

How to Order a Sub-Zero Flush Inset Refrigerator

- When specifying a flush inset application you must order an overlay unit.

- The cabinet panel sizes on a flush inset application are wider than overlay cabinet panels.

- When specifying a flush inset application with a stainless finish on the unit you must order the overlay refrigerator and the Sub-Zero accessory panels in classic, platinum or carbon  stainless steel. The Sub-Zero accessory panels can be order with the following handles – tubular, pro (thicker) or curved.

SubZero Bi-36 Refrigerator in Flush Inset Application With Curved Handles - Curto's Appliances