Archive for the ‘Sub-Zero’ Category
Update – Jan 5 – 2011 – Below you will find a quote from the designer of SubZero’s refrigeration line on how he went about crafting the hinge system.
Update – Jan 4 – 2011 – And here’s the vid to prove that these hinges are mofo’s! Video ends without comparison to other competitors but worry not, the graphic evidence of the competitions’ inferior hinges/doors is listed below as photos.
PS – please excuse my drab, comatose delivery in the video. I’ve been handling the 3am feedings for my 3 week old son and I’m hurting!
More times than not I’m asked why one should spend the several thousand dollar upcharge on a SubZero when you can find built-in models from other manufacturers for a fraction of the cost.
There’s a couple of ways to tackle this question. The popular answer, and one that I think most appliance guys will spout is that it’s the brand-name. Sub-Zero is to pro refrigerators like Xerox is to copiers. It IS the category. Others will get a bit more technical and will talk about SubZero’s reliance on 2 compressors which prevents air flow between the freezer and fridge ( a good thing).
For me, it’s all about the hinges.
Check out the photos I’ve posted below which compare the hinge action on a Sub-Zero with the hinge on two competitor’s built-in fridges. The SubZero hinge is thick, robust and glides effortlessly when opening the door. The other fridges had hinges that were tiny and didn’t offer a smooth feel when accessing the door.
Hinge on a SubZero Bi-36 refrigerator.
Hinge on an unamed built-in refrigerator. Weak!!!
This thing is going to hold up a 40 lb door?
My point is that the feel of a door, whether it’s a refrigerator, dishwasher or oven says ALOT about the quality of the appliance. If you open up a door and the thing is rattling, uneven or doesn’t open smoothly it’s going to give off the vibe that the product is cheap. You can’t say that about any SubZero doors.
And the hinges on Subs do more than just hold the doors up. The upper hinge adjusts the door up and down which is a great feature for flush inset or overlay Sub-Zero refrigerators. Plus it has a 90 degree stop pin included which will hold your door open when your loading the fridge up with your wares from Whole Foods.
Here’s another tidbit on the vaunted hinges. This is a quote from Jerome Caruso, the man who designed most of SubZero and Wolf’s current offerings. In an interview with Business Week magazine he talked about how he went about re-designing the Sub-Zero and mentioned the hinges:
“Caruso broke with the standard blueprint. He removed the metal shelving and compartments and created an all white and glass interior. “I asked women what they thought,” he says. “I didn’t know if they’d like it, but they said it was so much easier to clean.” And he installed a fully lit ceiling that supplies even illumination. His internal hinge pulls the door out two and half inches before swinging open, preventing it from touching or scraping any other cabinetry or appliance.”
Did you know that the 27″ SubZero 700TCI does NOT come with a crisper? That means that your fruit and vegetables will be exposed to the main temperature within the cabin, which isn’t optimal. Luckily SubZero offers a crisper as an optional accessory. This crisper needs to be ordered based upon whether your 700TCI is hinged right or left and will provide a humidity-controlled environment that will provide optimal storage for items requiring a crisper. Price is around $250.
I’m always asked for cleaning tips for SubZero refrigerators. Here’s a few for ‘ya:
– Cleaning the Exterior of a Stainless Sub-Zero: Use a soft, non-abrasive stainless steel cleaner, something akin to Signature Polish.
Apply to the surface to maintain luster and protect from food stains and remember to always clean in the same direction as the grain.
– Cleaning Interior Glass Shelves: Allow shelves to come to room temperature before submerging in hot water. All refrigerator and freezer compartment glass shelves are dishwasher safe. Rinse and dry thoroughly.
– Cleaning the Interior of a Sub-Zero Refrigerator: Use mild detergent and DO NOT use abrasive cleaners as these may scratch interior surfaces. Mild solution of soap and warm water, with a little baking soda. Do not use vinegar. Avoid using isopropyl (rubbing) alcohol or cleaners containing alcohol as this may attack some plastic parts. Rinse and dry thoroughly. Avoid getting water on lights, control display panel and Control Center.
A customer from Fairfield County visited our appliance store today and was torn between buying a SubZero 48″ refrigerator or going with a lower-priced built in from the likes of KitchenAid, Monogram or a Thermador. Her friends had recommended the SubZero but she couldn’t get comfortable with the price difference. Her position was, “It’s just a refrigerator, I mean all it’s doing is keeping my food cold. How different can a SubZero be that can justify it’s price?”
A few years ago, the answer to this query was that SubZero A) was the originator of the concept of built-in refrigeration so they have set the standard that everyone is trying to catch up to B) no one offers two compressors except for SubZero and this feature is well worth the upcharge.
Those two answers still apply, but since SubZero introduced their Built-in series a few years ago, they have clearly distanced themselves from lower-priced competitors as they have introduced a fridge-full of features to firmly cement themselves as the premium brand in food preservation.
Here are a few things Sub Zero has added to their built-in series:
Advanced Walter Filtration – using carbon filters, the system removes viruses, bacteria and chemical pollutants from water.
Antibacterial Air Filter – SubZero has developed a cleaning system to prolong food storage. The filter is located in the back of the wall of the refrigerator compartment. This system scrubs the air of mold, bacteria, viruses and other contaminants too small for conventional filters.
Sub-Zero has built in a host of other features as well – new flush inset design akin to their SubZero 700 series, new Max-ice feature which torques up ice production by 40% over a 24 hour period, touch sense technology on a revised control panel, new brighter and whiter lighting, and more space due to a reconfigured door.
Back to my customer…I went through about half this list and she decided to go with the SubZero. : )
Nothing like getting hit up with info on new appliances, especially when they are wheeled out by Sub-Zero.
Welcome to the concept of refrigeration and freezer columns as done by SubZero…..
What’s the advantage of columns or integrated refrigeration?
It releases you from design and space constraints! FREEDOM…….
The IC-27R refrigerator is a 27″ inch column with 16.2 cu ft of capacity.
Height is 78 9/16.
Spill proof glass shelves, door alarm to alert you if its left ajar and comes in both stainless as well as
a version that accepts panels and pro or classic tubular handle options are available as well.
A 90° door stop is built into the patented hinge
Star-K Kosher certified as Sabbath and holiday-compliant
The IC-27FI all freezer column is nearly identical (16.3 cu ft of capacity) and is E-Star and Kosher certified as well.
The new Sub-Zero integrated columns enable you to pair full-size refrigeration with drawers to customize your clients’ designs in countless new ways.
I’ve been told these units will be in dealer showroom this summer…stay tuned!
New SubZero Refrigerators at Curto's Appliances of Westchester
Ok, I’ve been bum rushed by queries regarding the new SubZero Wolf Appliance savings program.
If you are shopping for a SubZero refrigerator or Wolf appliances, it’s time to get off the fence folks.
Not only hasn’t there been a price increase from 2009, but if you piece together the right SubZero Wolf kitchen appliance package, you will save an additional $2500 in this appliance promotion. Plus, SubZero and Wolf rarely ever extend promotions
of this dollar magnitude, so now is the time to act.
1. Any full size SubZero (excluding 600 series) + Wolf range = $1000 instant savings
2. Any full size SubZero (excluding 600 series) + Wolf oven, rangetop or 30″/36″ cooktop = $1000 instant savings
PLUS save $250 each on up to six additional items (excluding microwaves).
SubZero Wolf Appliance Promotion at Curto's
However, if you have panels on the 500-series they won’t fit.
Also the 500-series were 83″ tall. The new Bi-Series ships at 84″ in height. However there is a grille accessory that can change the height into 83″. Make sure to ask for this.
…or at least one of the main differences is that Wolf (and SubZero) will test EVERY SINGLE product that rolls out of their factory. That’s right…every one. Tested by a human…for hours. Sometimes as long as 24-48 hours.
So when people complain about prices or about turnaround time, you have to take into consideration that Wolf Appliances and SubZero have separated themselves from the pack (no pun intended) due to their quality control.
I mean, when was the last time you heard about doors or handles falling off of SubZero’s?
The bottom line is that it takes a bit longer to churn out quality, and you won’t find better quality than what they’re producing at the Wolf/SubZero factory in Wisconsin.
Editors Note: Not that Wolf doesn’t have it’s manufacturing glitches. But when it does, they call a mea culpa immediately and get the recall info out asap. That’s service.
I can’t say that people have been jumping to drop huge $$’s on built-in refrigerators over the last 9 months. No shocker there.
A far cry from a few years ago, when customers already had their credit cards out when it was time to look at the built-ins. Now, when I bring Curto’s customers from Westchester County, New York City or Fairfield County ’round to the Sub-Zero appliances display, after hearing what the prices are, most people nowadays ask “Why should I spend that much on appliances?”.
Sub-Zero Pro48 Refrigerator available at Curto's Appliances
I think that the Sub-Zero offerings are worth their price, so here is a quick rundown of the top reasons to buy a Sub-Zero refrigerator, especially in the light of their release of the new feature-laden Built-In series.
1. THE BRAND – It’s also the most recognized quality refrigeration brand and still is the strongest statement to make if you are gunning for a high-end kitchen (and looking for home resale value)
2. MADE IN THE USA – Every product that roles out of the factory in Wisconsin is quality checked by a human being and tested for a minimum of 5 hours, some for 24 hours or longer.
3. IMPROVED LIGHTING SCHEME provides brighter, whiter light in fridge, crispers and freezers.
4. DUAL REFRIGERATION provides a shield against odor transfer and a 60-70% humidity level so foods don’t dry out
5. NEW AIR PURIFICATION SYSTEM makes food last longer and eliminates odors, viruses bacteria and ethylene gas
6. FAMILY-OWNED AND OPERATED from 1955 through today
7. GREAT WARRANTY – 2 years parts and labor, 5 years on sealed system, 12-years parts on sealed system.
8. NEW MAX ICE FEATURE increases rate of production by 40%
9. ENERGY EFFICIENCY largest model (PRO48) uses less energy than a 100 Watt bulb
10. EXACT TEMP microprocessor keeps every compartment at +/- 1 degree
As you may have noticed if you have perused curtos.com or other authorized Wolf dealer web sites, you won’t find prices on Wolf cooking appliances (or SubZero refrigerators).
And why are all of these Wolf dealer showrooms and appliance stores quoting the same price (or nearly the same price?).
To the first point – authorized dealer’s of Wolf Appliances are prohibited to post online prices as per their dealer agreement with the Wolf Appliance company. Why would Wolf push this policy when the Internet can provide consumers with an easy vehicle to price-shop in their bathrobes and not have to deal with visiting showrooms for prices? The net effect that Wolf is seeking to achieve is to turn the act of shopping for Wolf and SubZero appliances from a game of “who has the lower price”, into a process where the decision on which dealer to use is based on service, product knowledge and the dealer’s ability to sell THEIR brand to the consumer. It’s actually a smart move by Wolf (and by extension, SubZero) because if you are in the market for these products you are making a substantial INVESTMENT in your home. This is not akin to buying a Haier portable washer for $350. Not only do Wolf appliances command a premium price, but they are very intricate products that need demystifying by an educated sales associate. Trust me, you can do all the research you want on your own, but more times than not, traversing the various Web sites, Web forums and blogs usually leaves consumers in a more confused mode. Wolf understands that buying their product is different than picking up any other appliance, so they want to promote the notion of consumers taking the time to visit an authorized showroom, get educated on the product, and make an intelligent, informed decision on what to invest in.
So if you’re looking to base your decision on who to buy SubZero and Wolf from based on price, you probably won’t make much progress. I would base it on your rapport with the salesperson, the dealer’s track record and amount of years in business, and the dealership’s ability to fluently articulate the benefits of SubZero and Wolf appliances to your particular needs.
To the second point of why every dealer quotes nearly the same price, Wolf and SubZero have a minimum price floor in place.
However, as of March 1, they are offering one of the richest appliance promotions in the high end appliance space, as you can now receive up to $2500 back instantly if you purchase an eligible Wolf and SubZero appliance package. Details on the Wolf and SubZero appliance promotion can be found here.