Curto's Appliances – Westchester County NY: 1-800-966-2878

Ok, I’ve been bum rushed by queries regarding the new SubZero Wolf Appliance savings program.
If you are shopping for a SubZero refrigerator or Wolf appliances, it’s time to get off the fence folks.
Not only hasn’t there been a price increase from 2009, but if you piece together the right SubZero Wolf kitchen appliance package, you will save an additional $2500 in this appliance promotion. Plus, SubZero and Wolf rarely ever extend promotions
of this dollar magnitude, so now is the time to act.

1. Any full size SubZero (excluding 600 series) + Wolf range = $1000 instant savings
or
2. Any full size SubZero (excluding 600 series) + Wolf oven, rangetop or 30″/36″ cooktop = $1000 instant savings

PLUS save $250 each on up to six additional items (excluding microwaves).

SubZero Wolf Appliance Promotion at Curto's

Wolf Dual Fuel Range at Curto's

Many of my Wolf appliance customers in Westchester County and beyond ask what are the best methods to clean Wolf kitchen appliances such as the cooktops, wall ovens and ranges. Curto’s Appliances has compiled a tip list to help you clean and protect these significant kitchen investments. Let it roll….

General Rule: When cleaning stainless steel, always wipe or clean in the direction of the grain.

Burner Rings:
- Soap & Water, Towel dry, make sure to blow out the holes.
- Do not use abrasives as they may remove paint

Porcelain coated grates, pressed steel tops, gas oven interiors and oven racks:
- Use soap & water and towel dry to avoid streaking
- Fume Free Easy Off – use for difficult cooked on food products which is great for ovens and can be used on any of the above in “worst case scenarios”.
- Also use mild abrasive cleaners like Soft Scrub Orange, Bon Ami, or Bar Keepers

Griddle Surfaces:
- While surface is warm, poor water on so that it bubbles, akin to a deglazing pan. Use a spatula to scrape off burnt-on food that now bubbles up.
- For stubborn stains you can use a Green Scotchbride pad with a cleanser like Barkeepers Friend or Bon Ami. AVOID PRODUCTS WITH BLEACH.
- Once the Wolf appliance product is clean spray or wipe on oil to protect surface from oxidation. If you get an orange color, this is rust and should be wiped/scrubbed off with a fine grade steel wool.
- Vinegar can be helpful for the removal of stains and discoloring of the griddle surface.

TOMORROW…Part 2 – How to Clean Wolf Appliance Stainless Surfaces and Wall Oven Interiors

…or at least one of the main differences is that Wolf (and SubZero) will test EVERY SINGLE product that rolls out of their factory. That’s right…every one. Tested by a human…for hours. Sometimes as long as 24-48 hours.

So when people complain about prices or about turnaround time, you have to take into consideration that Wolf Appliances and SubZero have separated themselves from the pack (no pun intended) due to their quality control.

I mean, when was the last time you heard about doors or handles falling off of SubZero’s?

The bottom line is that it takes a bit longer to churn out quality, and you won’t find better quality than what they’re producing at the Wolf/SubZero factory in Wisconsin.

Editors Note: Not that Wolf doesn’t have it’s manufacturing glitches. But when it does, they call a mea culpa immediately and get the recall info out asap. That’s service.

Wolf 48\

As you may have noticed if you have perused curtos.com or other authorized Wolf dealer web sites, you won’t find prices on Wolf cooking appliances (or SubZero refrigerators).

And why are all of these Wolf dealer showrooms and appliance stores quoting the same number?

The days of discount pricing for Wolf appliances seems to be a thing of the past folks.

This is the playing field that Wolf and Sub-Zero (it’s parent company) have created vis a vis their dealer agreements and their implementation of a UMRP policy. UMRP was instituted last fall and creates a floor by which dealers cannot price below. This in effect has eliminated the days (especially in the NYC market) where particularly cash-starved dealers were selling SubZero and Wolf appliances for mere dollars above the their cost. Those days were great for consumers, bad for dealers.

The policy of prohibiting the publishing of prices online is a component of Wolf’s dealer agreement. The net effect that they are looking for with both of these policies is to turn the act of shopping for Wolf and SubZero from a game of who has the lower price, into a process where the decision on which dealer to use is based on service, product knowledge and the dealer’s ability to sell THEIR brand to the consumer.

So if you’re looking to base your decision on who to buy SubZero and Wolf from based on price, you probably won’t make much progress. I would base it on your rapport with the salesperson, the dealer’s track record and amount of years in business, and the dealership’s ability to fluently articulate the benefits of SubZero and Wolf appliances to your particular needs.