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Why Buy a Sub-Zero Refrigerator?

Written by Appliance Dude | August 19th, 2009

I can’t say that people have been jumping to drop huge $$’s on built-in refrigerators over the last 9 months. No shocker there.

A far cry from a few years ago, when customers already had their credit cards out when it was time to look at the built-ins. Now, when I bring Curto’s customers from Westchester County, New York City or Fairfield County ’round to the Sub-Zero appliances display, after hearing what the prices are, most people nowadays ask “Why should I spend that much on appliances?”.

Sub-Zero Pro48 Refrigerator available at Curto's Appliances

Sub-Zero Pro48 Refrigerator available at Curto's Appliances

I think that the Sub-Zero offerings are worth their price, so here is a quick rundown of the top reasons to buy a Sub-Zero refrigerator, especially in the light of their release of the new feature-laden Built-In series.

1. THE BRAND – It’s also the most recognized quality refrigeration brand and still is the strongest statement to make if you are gunning for a high-end kitchen (and looking for home resale value)

2. MADE IN THE USA – Every product that roles out of the factory in Wisconsin is quality checked by a human being and tested for a minimum of 5 hours, some for 24 hours or longer.

3. IMPROVED LIGHTING SCHEME provides brighter, whiter light in fridge, crispers and freezers.

4. DUAL REFRIGERATION provides a shield against odor transfer and a 60-70% humidity level so foods don’t dry out

5. NEW AIR PURIFICATION SYSTEM makes food last longer and eliminates odors, viruses bacteria and ethylene gas

6. FAMILY-OWNED AND OPERATED from 1955 through today

7. GREAT WARRANTY – 2 years parts and labor, 5 years on sealed system, 12-years parts on sealed system.

8. NEW MAX ICE FEATURE increases rate of production by 40%

9. ENERGY EFFICIENCY largest model (PRO48) uses less energy than a 100 Watt bulb

10. EXACT TEMP microprocessor keeps every compartment at +/- 1 degree

Video: New Bosch Appliances at Curto’s

Written by Appliance Dude | August 14th, 2009

I just got my hands on this commercial which shows most of the new Bosch appliances that have been rolling out this summer. For up to he minute availability call Curto’s Appliances store at 1-800-966-2878 or email us at CurtosAppliances@aol.com.
The hot items seem to be the Bosch Linea refrigeration as well as the Bosch washers and dryers with AquaStop and MistCare technolgies. More to come…


Bosch Washers and Dryers offer AquaStop and MistCare – Curtos.com

Written by Appliance Dude | August 14th, 2009

Bosch Appliances Logo - Curto's Appliances - Curtos.com

Bosch Appliances has been rolling out a new line of kitchen appliances over the last few months: Linea refrigerators, dishwashers and a new line of washers and dryers. The new appliances have gradually been brought onto the Curto’s appliance showroom floor and the feedback from customers has been very positive.

I’ve found the new Bosch front loading washers to be interesting as this is the product category (along with dishwashers) which Bosch staked its name on. There has been a tremendous amount of competition in the front loading laundry category as brands like Whirlpool, GE Profile, Electrolux and LG have cut into Bosch’s perceived lead in the category, competing on both price and value metrics. So in the face of this competition, Bosch retooled the line of washers and introduced AquaStop technology.

AquaStop provides comprehensive leak protection by offering:

– A double-walled hose inside which prevents water from escaping
– A sensor which signals the tap to shut off water if hose is cracked
– A water detector in the base of the unit which shuts down the machine if it comes into contact with water

The MistCare technology is used in Bosch’s dryers to freshen laundry. It uses a nozzle to spray water into the drum and the cycle only takes 20 minutes. Is it true steam? No. But customer feedback has been good and the dryers don’t cost as much as traditional steam systems as found in the Electrolux or LG dryers.


Thermador Star Burners – Curto’s Appliances

Written by Appliance Dude | August 14th, 2009

Thermador Star Burner Alight

Thermador Star Burner Alight

Recently I had a customer shopping for appliances from Fairfield County, Connecticut stop by the Curto’s appliance showroom. He was putting together a kitchen and had a great idea as to what he wanted, however there was a question regarding his choice of a cooktop. He had been sold on the Wolf CT36G/S, but after some online research, he started to drift towards the Thermador SGSX365FS. Why?

The patented Thermador Star Burners.

Thermador touts that the Star Burner system is the most efficient gas burner design in the marketplace.

It boasts:

– A single point ignition that reduces noise when igniting.
Maximum BTU output of 18,000BTU/HR

Thermador states that the Star Burner’s shape creates a perimeter that is 56% longer and has more flame ports than a comparable round burner. So, what you get is a superior flame spread and reduced cold spot, which equates to faster and more even heating.

The Star Burner is a unique selling point for Thermador and as we continue to sell their products, consumers continue to give positive feedback on them. The one caveat is that when their simmer burner is set to the EXTRA LOW feature, which takes it to 275 BTU’s, it will make a clicking noise every minute. I have had a small number of customers complain about this. However, my view is that there aren’t many (if any) other burners in the marketplace that will allow you to go this low, so the click is worth it. Plus, you can take the regular Star Burners down to 350, so in effect they can act as your simmer burner without the noise.

Thermador Professional Series Wall Ovens at Curto’s Appliances

Written by Appliance Dude | August 13th, 2009

Face of Thermador Wall Oven at Curto's Appliances

Face of Thermador Wall Oven at Curto's Appliances

One of my clients in Scarsdale in Westchester County NY recently purchased high end kitchen appliances from Curto’s and opted to mix brands. The wall oven was a Thermador, the cooking range was from another high-end competitor.
I received a phone call from them 3 months after delivery and they stated that they loved the Thermador Professional Series oven and wished that they had purchased an entire Thermador kitchen because the other brands didn’t meet the performance of the Thermador. Another strong testament to the power of Thermador’s wall ovens. They are damn good pieces.

Thermador’s calling card is their wall ovens, and their Professional Series sets the standard for high end cooking appliances. The Thermador Professional Series Built-in Oven features:

Speed Convection which reduces cooking time up to 30%
The largest oven capacity at 4.7 cu ft.
– A heavy duty rotisserie which boasts a 12 lb capacity
True convection cooking for quick and even results
– A superfast preheat which can heat up the oven in less than 7 minutes
Fastest self-clean in the market (2 hours)
Sturdy telescopic racks which glide smoothly on ball bearings – this means safe, easy access to your meals

The Thermador Professional Series Ovens are only available in 30″ wide varieties.

Prices range from $3999 for the 30″ single Deluxe to $5799 for the triple combination Micro/wall oven/warming drawer.

New Bosch Appliances at Curto’s

Written by Appliance Dude | August 6th, 2009

Bosch Appliances at Curto's
Today I brought in a slew of new Bosch appliances for the Curto’s appliance store showroom.
We have their lower-priced Bosch freestanding gas ranges (HGS5053UC, HGS3023) for those looking for value, the new 800-series dishwasher, a new price-buster dishwasher that is around $699 as well as the vaunted new Linea refrigerators.

The Bosch Linea refrigerators are worth noting for several reasons. Bosch expanded the line so now they are coming in at price points ranging from $2099 up to $3199 (mind you those are MSRP prices and not the typical discounted appliance prices that Curto’s offers).

Also, the Linea refrigerators mark the first time that Bosch is manufacturing their own counter-depth units (which was formerly handled by Samsung). I did my own quality-control check of the new 500 series Linea refrigerator B22CS50SNS and compared it to the older B20CS50SNS (Samsung model) which is housed right next to it.
The new fridge was noticeably more sturdy.

Bosch Linea B22CS50SNS refrigerator

Bosch Linea B22CS50SNS refrigerator

Electrolux Appliances – New UMRP Pricing at Curto’s

Written by Appliance Dude | July 30th, 2009

Great news for those shopping for deals on Electrolux appliances.
Electrolux has responded to the marketplace and has removed UMRP pricing on select models and lowered it on a bunch of others from 8-1-09 until 9-30-09. Main points to note:

Big UMRP Price Cuts on Electrolux Laundry

Big UMRP Price Cuts on Electrolux Laundry

UMRP has been lifted on non-Energy Star refrigerators including:

Electrolux front loading washers and dryers are now set at UMRP prices ranging from $1099 (EIFLW55HIW white Front Load Washer – IQ-Touch™ Control ) up to $1699 (EWMGD65IMB Blue Gas Steam Dryer – Wave-Touch™ Control)

These are dramatic price cuts. Take advantage of them!

Video: Bosch Appliances Induction Cooktops

Written by Appliance Dude | July 23rd, 2009

Swanky video. Have to love Bosch Appliances. Curto’s does. Our Westchester NY County customers have loved this brand for years. Bosch offers a lot more than just laundry and dishwashers. And the pricing on Bosch cooking products, such as the Bosch induction cooktops is great. A lot of value here.


Video: Thermador Pro Range. The Price is Right Folks!

Written by Appliance Dude | July 23rd, 2009

I found this video from an HGTV program that highlighted the Thermador Pro Grand range. The designers take the clients to the Purcell Murray showroom and wax on about the beauty of this piece.

Thermador’s Pro ranges are among my favorites. I’ll discuss further in another post. For now, enjoy the video.


Wolf Appliance Prices – Why You Can’t Find Any Online

Written by Appliance Dude | July 18th, 2009

As you may have noticed if you have perused curtos.com or other authorized Wolf dealer web sites, you won’t find prices on Wolf cooking appliances (or SubZero refrigerators).

And why are all of these Wolf dealer showrooms and appliance stores quoting the same price (or nearly the same price?).

To the first point – authorized dealer’s of Wolf Appliances are prohibited to post online prices as per their dealer agreement with the Wolf Appliance company. Why would Wolf push this policy when the Internet can provide consumers with an easy vehicle to price-shop in their bathrobes and not have to deal with visiting showrooms for prices? The net effect that Wolf is seeking to achieve is to turn the act of shopping for Wolf and SubZero appliances from a game of “who has the lower price”, into a process where the decision on which dealer to use is based on service, product knowledge and the dealer’s ability to sell THEIR brand to the consumer. It’s actually a smart move by Wolf (and by extension, SubZero) because if you are in the market for these products you are making a substantial INVESTMENT in your home. This is not akin to buying a Haier portable washer for $350. Not only do Wolf appliances command a premium price, but they are very intricate products that need demystifying by an educated sales associate. Trust me, you can do all the research you want on your own, but more times than not, traversing the various Web sites, Web forums and blogs usually leaves consumers in a more confused mode. Wolf understands that buying their product is different than picking up any other appliance, so they want to promote the notion of consumers taking the time to visit an authorized showroom, get educated on the product, and make an intelligent, informed decision on what to invest in.

So if you’re looking to base your decision on who to buy SubZero and Wolf from based on price, you probably won’t make much progress. I would base it on your rapport with the salesperson, the dealer’s track record and amount of years in business, and the dealership’s ability to fluently articulate the benefits of SubZero and Wolf appliances to your particular needs.

To the second point of why every dealer quotes nearly the same price, Wolf and SubZero have a minimum price floor in place.
However, as of March 1, they are offering one of the richest appliance promotions in the high end appliance space, as you can now receive up to $2500 back instantly if you purchase an eligible Wolf and SubZero appliance package. Details on the Wolf and SubZero appliance promotion can be found here.