Thermador Star Burner Alight
Recently I had a customer shopping for appliances from Fairfield County, Connecticut stop by the Curto’s appliance showroom. He was putting together a kitchen and had a great idea as to what he wanted, however there was a question regarding his choice of a cooktop. He had been sold on the Wolf CT36G/S, but after some online research, he started to drift towards the Thermador SGSX365FS. Why?
The patented Thermador Star Burners.
Thermador touts that the Star Burner system is the most efficient gas burner design in the marketplace.
– A single point ignition that reduces noise when igniting.
– Maximum BTU output of 18,000BTU/HR
Thermador states that the Star Burner’s shape creates a perimeter that is 56% longer and has more flame ports than a comparable round burner. So, what you get is a superior flame spread and reduced cold spot, which equates to faster and more even heating.
The Star Burner is a unique selling point for Thermador and as we continue to sell their products, consumers continue to give positive feedback on them. The one caveat is that when their simmer burner is set to the EXTRA LOW feature, which takes it to 275 BTU’s, it will make a clicking noise every minute. I have had a small number of customers complain about this. However, my view is that there aren’t many (if any) other burners in the marketplace that will allow you to go this low, so the click is worth it. Plus, you can take the regular Star Burners down to 350, so in effect they can act as your simmer burner without the noise.
Face of Thermador Wall Oven at Curto's Appliances
One of my clients in Scarsdale in Westchester County NY recently purchased high end kitchen appliances from Curto’s and opted to mix brands. The wall oven was a Thermador, the cooking range was from another high-end competitor.
I received a phone call from them 3 months after delivery and they stated that they loved the Thermador Professional Series oven and wished that they had purchased an entire Thermador kitchen because the other brands didn’t meet the performance of the Thermador. Another strong testament to the power of Thermador’s wall ovens. They are damn good pieces.
Thermador’s calling card is their wall ovens, and their Professional Series sets the standard for high end cooking appliances. The Thermador Professional Series Built-in Oven features:
– Speed Convection which reduces cooking time up to 30%
– The largest oven capacity at 4.7 cu ft.
– A heavy duty rotisserie which boasts a 12 lb capacity
– True convection cooking for quick and even results
– A superfast preheat which can heat up the oven in less than 7 minutes
– Fastest self-clean in the market (2 hours)
– Sturdy telescopic racks which glide smoothly on ball bearings – this means safe, easy access to your meals
The Thermador Professional Series Ovens are only available in 30″ wide varieties.
Prices range from $3999 for the 30″ single Deluxe to $5799 for the triple combination Micro/wall oven/warming drawer.
Today I brought in a slew of new Bosch appliances for the Curto’s appliance store showroom.
We have their lower-priced Bosch freestanding gas ranges (HGS5053UC, HGS3023) for those looking for value, the new 800-series dishwasher, a new price-buster dishwasher that is around $699 as well as the vaunted new Linea refrigerators.
The Bosch Linea refrigerators are worth noting for several reasons. Bosch expanded the line so now they are coming in at price points ranging from $2099 up to $3199 (mind you those are MSRP prices and not the typical discounted appliance prices that Curto’s offers).
Also, the Linea refrigerators mark the first time that Bosch is manufacturing their own counter-depth units (which was formerly handled by Samsung). I did my own quality-control check of the new 500 series Linea refrigerator B22CS50SNS and compared it to the older B20CS50SNS (Samsung model) which is housed right next to it.
The new fridge was noticeably more sturdy.
Bosch Linea B22CS50SNS refrigerator
Great news for those shopping for deals on Electrolux appliances.
Electrolux has responded to the marketplace and has removed UMRP pricing on select models and lowered it on a bunch of others from 8-1-09 until 9-30-09. Main points to note:
Big UMRP Price Cuts on Electrolux Laundry
UMRP has been lifted on non-Energy Star refrigerators including:
Electrolux front loading washers and dryers are now set at UMRP prices ranging from $1099 (EIFLW55HIW white Front Load Washer – IQ-Touch™ Control ) up to $1699 (EWMGD65IMB Blue Gas Steam Dryer – Wave-Touch™ Control)
These are dramatic price cuts. Take advantage of them!
Swanky video. Have to love Bosch Appliances. Curto’s does. Our Westchester NY County customers have loved this brand for years. Bosch offers a lot more than just laundry and dishwashers. And the pricing on Bosch cooking products, such as the Bosch induction cooktops is great. A lot of value here.
I found this video from an HGTV program that highlighted the Thermador Pro Grand range. The designers take the clients to the Purcell Murray showroom and wax on about the beauty of this piece.
Thermador’s Pro ranges are among my favorites. I’ll discuss further in another post. For now, enjoy the video.
As you may have noticed if you have perused curtos.com or other authorized Wolf dealer web sites, you won’t find prices on Wolf cooking appliances (or SubZero refrigerators).
And why are all of these Wolf dealer showrooms and appliance stores quoting the same price (or nearly the same price?).
To the first point – authorized dealer’s of Wolf Appliances are prohibited to post online prices as per their dealer agreement with the Wolf Appliance company. Why would Wolf push this policy when the Internet can provide consumers with an easy vehicle to price-shop in their bathrobes and not have to deal with visiting showrooms for prices? The net effect that Wolf is seeking to achieve is to turn the act of shopping for Wolf and SubZero appliances from a game of “who has the lower price”, into a process where the decision on which dealer to use is based on service, product knowledge and the dealer’s ability to sell THEIR brand to the consumer. It’s actually a smart move by Wolf (and by extension, SubZero) because if you are in the market for these products you are making a substantial INVESTMENT in your home. This is not akin to buying a Haier portable washer for $350. Not only do Wolf appliances command a premium price, but they are very intricate products that need demystifying by an educated sales associate. Trust me, you can do all the research you want on your own, but more times than not, traversing the various Web sites, Web forums and blogs usually leaves consumers in a more confused mode. Wolf understands that buying their product is different than picking up any other appliance, so they want to promote the notion of consumers taking the time to visit an authorized showroom, get educated on the product, and make an intelligent, informed decision on what to invest in.
So if you’re looking to base your decision on who to buy SubZero and Wolf from based on price, you probably won’t make much progress. I would base it on your rapport with the salesperson, the dealer’s track record and amount of years in business, and the dealership’s ability to fluently articulate the benefits of SubZero and Wolf appliances to your particular needs.
To the second point of why every dealer quotes nearly the same price, Wolf and SubZero have a minimum price floor in place.
However, as of March 1, they are offering one of the richest appliance promotions in the high end appliance space, as you can now receive up to $2500 back instantly if you purchase an eligible Wolf and SubZero appliance package. Details on the Wolf and SubZero appliance promotion can be found here.
Dateline: Westchester County….
I find it amazing (and somewhat sad) how both industry insiders (and some consumers) are writing off the Fisher Paykel and DCS brands. There was some talk about Fisher Paykel’s financial solvency, but in meetings I had with a contingent from their home base in New Zealand, there are no worries.
So let’s talk product. IMHO, right now there is no better value buy in the high-end appliance cooking space than DCS. You can quote me on that. I’m going to devote a longer blog post to the merits of DCS but it will be worth it. It’s a damn good brand, so good that I’m even considering putting it in my own kitchen.
And as far as Fisher Paykel goes, if you are looking for a more Euro, sleek style for your kitchen and you aren’t doing built-in refrigerator, than Fisher Paykel offers enough appliances to make for a killer suite of appliances. And if the Fisher Paykel refrigerator isn’t appealing and you need to go with a SubZero, Monogram or the like, then you the Fisher Paykel appliance line of wall ovens, ranges, dishwashers and hoods will blend in seamlessly.
It’s a shame no one is talking about these brands because in these budget-conscious days that are so driven by VALUE, Fisher Paykel and DCS are brands that definitely deliver in the performance, looks and value columns.
And by the way, you can take Consumer Reports’ recent claim that Fisher Paykel dishwashers have the highest rate of problems, I can refute that. Simply put, Curto’s has sold its fair share of Fisher Paykel dishdrawers throughout Westchester County, New Jersey, New York City other pockets of the US and the complaints have been few and far between.
I say yes…quite resoundingly.
I was working with a customer the other day who was doing a complete kitchen overhaul. We concentrated on the high-end space and even though I showed them multiple lines, they just kept coming back to Thermador. To be quite honest, I really hadn’t spent alot of time focusing on Thermador this year as I was following the wave of consumer sentiment that was moving (dramatically) away from the high-end lines and going for things like KitchenAid, Electrolux and GE Cafe.
But I’ve got to tell you, I think Thermador is a superb line that one can argue is the nicest looking of the high end lines.
More times than not, customer’s have remarked that when it comes to aesthetics, Thermador wins hands down, especially when it comes to their cooking ranges.
Undoubtedly, Thermador’s sweet spot is their cooking appliances. I’m not saying that the Thermador refrigerator line is shoddy, but I don’t think it’s at the level that their ranges, cooktops, rangetops and especially their ovens are.
A few brief notes on Thermador’s cooking appliances:
Thermador range – available in the Pro Harmony (flush with cabinetry) and the Pro Grand (bullnose) styles, I think these are the most aesthetically pleasing high-end cooking ranges on the market. Is it a Wolf from a performance stand point? No. But I think it’s nicer looking. The only annoying thing about the ranges is the simmer burner and it’s incessant “click-click” which has driven more than one customer out of their mind.
More to come…
There are two control panel options on Electrolux appliances:
Wave touch control
The Wave touch control is considered the premium step-up choice. The Electrolux Wave-Touch control activates with the touch of a finger offering the most options whether you are using laundry, cooking or refrigeration appliances. The advantage here is that with the hidden control panel, your kitchen won’t be dated by a potentially archaic looking panel years after the purchase. The Wave-touch control commands a price premium of several hundred dollars.
The IQ-Touch control displays all of the controls, all of the time.