Posts Tagged ‘electrolux washer’
Appliance Deals: Electrolux Lowers the Price on Front Load Washers and Dryers
Bang!
2012 rolls in and Electrolux decides to get all funky with their laundry prices.
Prices have been cut about $200 on every model.
This is huge.
Electrolux had always priced themselves above the competition, and in some cases WAY above them.
First they had that UMRP thing (the policy which mandates that dealers can’t sell below a certain Electrolux-set price) which inflated prices to begin with. Then you had Elx’s mindset that since they were bringing more to the table – larger capacity, steam in the washer and the dryer, more cycles including the 14 min wash/15 min dry and the 2nd floor guarantee, why the hell not price yourselves at a premium?
When Electrolux ran a rebate, my sales would spike. When the rebates expired, sales would plummet. I think alot of people just couldn’t justify spending $400-$500 more apiece on a washer and dryer when they could just rock a Whirlpool Duet or Maytag and know they were going to get a quality machine for much less.
Electrolux got smart, the prices have been chopped and I expect the laundry line to start rocking now. It’s closer to the comps and is still bringing more to the table from a feature-set. And who knows, they may even tag them with a rebate which would then make these absolutely NO-BRAINERS.
BOTTOM LINE – You can diss ELX for their refrigerators all you want but they have ALWAYS gotten laundry right. Hell, I own a pair so I should know!!!
Random Notes on Thermador Steam Oven, New Electrolux Washers
I promise there won’t be any mention of LeBron James here…whoops….
I’ve had a bunch of people inquire about the Thermador combination steam convection oven since I wrote about it last week.
Please keep in mind that this oven won’t be available until August and from what I’ve been told Thermador hasn’t shipped any models for dealer floors.
This oven seems to be a hot little number…I’ve already sold a few sight-unseen…as soon as I more info about release date I will post immediately…
Electrolux is talking up their new frontload washers…they’ve made them larger and have now cut wash times down to 15 minutes. I asked my Electrolux rep how they are able to continue to shrink wash times down and he answered with an emphatic “I have absolutely no clue!”. I guess it’s magic. At this rate, in another year Electrolux will have this wash-time thing down to the point where all you will have to do is wave your soiled clothes in front of the Wave Touch Panel and they will be all fresh n’ clean. Geniuses at work!

Electrolux Washer EWFLS70JMB at Curtos.com
